Marketing communications in tourism and hospitality concepts strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry using contemporary case studies such as south african tourism travelocity and virgin trains it explains and critiques the practice and theory in relation to this industry. Marketing communications for tourism and hospitality concepts strategies and cases is the first text to discuss this vital discipline specifically for the tourism and hospitality industry using specific contemporary case studies such as lastminutecom starwood and easyjet it explains and critiques the practice and theory with relation to . Hello select your address best sellers todays deals new releases electronics books gift ideas customer service home computers gift cards subscribe and save coupons sell. What is marketing communication marketing communications in tourism and hospitality hospitality services chapter 1 characteristics what is hospitality tourism is travel for pleasure also the theory and practice of touring the business of attracting accommodating and