The goal of this work is to perform a comprehensive but also practice oriented analysis of targeted advertising technologies in the ict space therefore following a use case driven approach. Targeted advertising can be one of these revenue opportunities christian schlee provides a broad overview of the latest developments and trends in targeted advertising in the ict space the author focuses on the technological aspects of targeted advertising but also covers business and legal aspects. Targeted advertising can be one of these revenue opportunities christian schlee provides a broad overview of the latest developments and trends in targeted advertising in the ict space the author focuses on the technological aspects of targeted advertising but also covers business and legal aspects. Targeted advertising technologies in the ict space a use case driven analysis author mediactsnetorg franziska frankfurter 2020 12 02 06 56 03 subject targeted advertising technologies in the ict space a use case driven analysis keywords targetedadvertisingtechnologiesintheictspaceausecasedrivenanalysis created date. Targeted advertising can be one of these revenue opportunities christian schlee provides a broad overview of the latest developments and trends in targeted advertising in the ict space the author focuses on the technological aspects of targeted advertising but also covers business and legal aspects